To celebrate the 50th anniversary of Nike, Sotheby’s presents fifty – a curated streetwear auction comprising more than 100 examples of some of the iconic brand’s most sought-after collaborations, unreleased and rare samples, prototypes, and limited-edition accessories. The retrospective pays tribute to the legacy and evolution of the brand, from its inception as a running company to its expansion as a multi-sport collective that has transcended into a consumer culture of its own identity.
I had the privilege of collaborating with the Sotheby’s Video Team as an Associate Producer to make this video.